我們為什麼而設計What Exactly Is Design?

還以為設計Logo就夠了嗎？從Andy與家寧事件看品牌歸屬風險！學會創業初期必懂的商標查詢、申請與保護策略。

Do you think designing a logo is enough? From the Andy and Jianing incident to see the risk of brand ownership! Learn the trademark search, application and protection strategies that you must understand in the early stage of starting a business.

你會怎麼形容一間報關行？制式、嚴肅、專業但難親近？ 在我們心中，報關行可能是一個嚴謹、充滿術語與單據堆疊的空間。但如果今天，這個產業變成一場像素風的角色扮演遊戲呢？一位手拿貨單的美人魚，一艘橫跨海關與時空的復古飛船，還有一個一頁式網站，打開的是「你可以放心託付」的世界。 一場品牌轉型的起點：網站，不只是聯絡方式 艾莉兒報關行是一家深耕業界多年的報關顧問服務公司，專注於為企業提供快速、合規、穩定的進出口報關服務。過去，他們的業務主要來自熟客介紹與人脈累積，網站只是單純的「資訊羅列」。...

How would you describe a customs broker? Formative, serious, professional but hard to approach? In our minds, the customs broker can be a rigorous, jargon and document stack. But what if today, the industry becomes a pixel-art role-playing game? A mermaid with a manifest in hand, a retro spaceship...

AI 技術崛起，政府設計也能自動化？ 在公共設計領域中，AI設計應用 正逐漸成為一項重要趨勢。尤其在政府視覺傳達、政策推廣與導引設計等面向，人工智慧能夠協助加快設計流程、分析市民行為，甚至自動生成初步版型。不過，設計的靈魂從不只是速度或效率，而是那份讓人感受到「被理解」的溫度。因此，AI設計應用真正的價值，不只在於技術，而在於與人本設計的深度融合。 AI設計應用如何改變政府視覺設計流程...

With the rise of AI technology, government design can also be automated? In the field of public design, the application of AI design is gradually becoming an important trend. Especially in government visual communication, policy promotion and guidance design, AI can help speed up the design...

AI取代設計？真正的設計，是溝通、策略與人性的總和。設計師的角色，不是單純美化，而是幫助你被看見、被理解。...

AI replaces design? True design is the sum of communication, strategy and humanity. The role of a designer is not simply to beautify, but to help you be seen and understood. AI can help you make pictures, but you don't know the story behind your brand. It can help you arrange and combine words and...