How would you describe a customs broker? Formative, serious, professional but hard to approach?
In our minds, the customs broker can be a rigorous, jargon and document stack. But what if today, the industry becomes a pixel-art role-playing game? A mermaid with a manifest in hand, a retro spaceship that straddles customs and time and space, and a one-page website that opens up a world that you can trust with confidence.
The starting point for a brand transformation: a website, not just a way to connect
Ariel Customs Broker is a customs declaration consulting service company that has been deeply involved in the industry for many years, focusing on providing enterprises with fast, compliant and stable import and export customs declaration services. In the past, their business mainly came from regular customer introductions and network accumulation, and the website was just a simple “information list”.
But the founders were keenly aware of one thing:
“As more and more new customers come to us from the Internet, can our website represent our professionalism and beliefs?”
They don’t just want a “working website”, but a “website that speaks and builds trust.”
“What if customs clearance wasn’t just about filling out forms and clearing customs, but a journey across borders?”
That’s the first image that comes to mind when we work with Ariel Customs Broker.
Customs clearance, sounds serious.
But for Ariel, it’s a science that sits somewhere between professionalism and trust.
What they want to convey is not just the customs declaration process, but a feeling of peace of mind.
In the early stage of website design, Mujin Design had in-depth discussions with the brand founders. He said:
“We’re like navigators helping mermaids cross borders, but the goods don’t speak, we need to understand them better.”
This sentence opens up the narrative direction of the entire site.
We set out to build a universe that combines pixel fantasy and reality:
The customer service is a pixel mermaid with a clearance folder in her hand
The customs clearance process is a level map on a flying ship
Each customs clearance document is a magic pass for the customer’s goods to cross the border smoothly
This is not just a website design, but a journey of “brand narrative + experience design”.
Character Design: Pixel-Wind Mermaid Customer Service × Mini Ship × Cargo Planet
Create a character worldview in the way of an adventure game,
Each pixel role plays an important role in the customs declaration process.
It not only communicates the service items, but also adds an emotional connection between the user and the brand.
Let imagination cross boundaries and make brands what they are remembered
The website design of Ariel Customs Broker is an attempt to make traditional industries brave and risky.
From the pixel-art mermaid customer service to the story-filled process guidance, every picture doesn’t just say “we’ll do it”, but says – we know what you care about, and we’re ready to move forward together.
This is the power of design: not to change the essence, but to make the essence visible, understood, and even, liked.
Want to step into this pixel journey of the cargo planet yourself?
One-page type, can also have temperature; The sense of design can also be very practical.
Do you want a website that is not only beautiful, but also tells a story and is close to people’s hearts?